Who
are these a-holes, anyway ???
The Record Industry.com
was founded, by multimedia artist, Sir
Real, as a resource for independent artists
/ labels by independent artists.
It is a collective work brought to you
through the efforts of many artists, musicians,
tech heads and readers. So what's the
point? Well, contrary to what the public
is being force-fed by "the industry
spin
doctors",
peer to peer technology, in conjunction
with various media compression formats
(ie: MP3, Vorbis, VQF, DivX, etc...) and
e-commerce solutions, offer a low cost
(to no cost) distribution method for any
and all artists that wish to utilize it.
For illustrative purposes : The MP3 is
a compressed sound format that is NOWHERE
NEAR CD QUALITY. At 128k you are looking
a 10:1 compression ratio (which, basically
means that 90% of the actual sound IS
NOT there). For that reason, it is a revolutionary
lo-fi, promotional vehicle for
the indie artist and label. Are you going
on tour ? Have a new line of t-shirts,
CD or DVD that you just spent the last
six months getting together ? Find out
who is downloading your music or watching
your videos & you know exactly who
your market is. How much easier can it
get?
The Web, together with P2P & MP3 technologies,
have opened the door to anyone who has
ever made or listened to music..
It makes us incredibly sad thinking of
all the amazing music that has just been
lost to time, simply because it never
had a way to get out or it sat on the
shelf at some label and the artist could
not do anything. Todays artist is media-saavy
and, chances are, they have a fairly good
grip on technology. Some 15 year old,
in Croatia, could be on his/her bedroom
computer composing the next "Wall",
"Innervisions", "Sgt. Peppers"
or "Nation of Millions". With
that same machine, they can distribute
their music around the world in an instant.
These are exciting times.
The Record Indsutry.com stance is pro-technology
and is all about enabling the artist with
a feasible alternative. An alternative
where they might actually be able to get
their music out and make a little money
to eat vs. living the life of a musical
crack whore.
Preserve your right to free expression
!!!
There you are... so now get to work..
