Who
are these a-holes, anyway ???
The Record Industry.com
was founded, by multimedia artist, Sir
Real, as a resource for independent artists
/ labels by independent artists.
It is a collective work brought to you
through the efforts of many artists, musicians,
tech heads and readers. So what's the
point? Well, contrary to what the public
is being force-fed by "the industry
spin
doctors",
peer to peer technology, in conjunction
with various media compression formats
(ie: MP3, Vorbis, VQF, DivX, etc...) and
e-commerce solutions, offer a low cost
(to no cost) distribution method for any
and all artists that wish to utilize it.
For illustrative purposes : The MP3 is
a compressed sound format that is NOWHERE
NEAR CD QUALITY. At 128k you are looking
a 10:1 compression ratio (which, basically
means that 90% of the actual sound IS
NOT there). For that reason, it is a revolutionary
lo-fi, promotional vehicle for
the indie artist and label. Are you going
on tour ? Have a new line of t-shirts,
CD or DVD that you just spent the last
six months getting together ? Find out
who is downloading your music or watching
your videos & you know exactly who
your market is. How much easier can it
get?
The Web, together with P2P & MP3 technologies,
have opened the door to anyone who has
ever made or listened to music..
It makes us incredibly sad thinking of
all the amazing music that has just been
lost to time, simply because it never
had a way to get out or it sat on the
shelf at some label and the artist could
not do anything. Todays artist is media-saavy
and, chances are, they have a fairly good
grip on technology. Some 15 year old,
in Croatia, could be on his/her bedroom
computer composing the next "Wall",
"Innervisions", "Sgt. Peppers"
or "Nation of Millions". With
that same machine, they can distribute
their music around the world in an instant.
These are exciting times.
The Record Indsutry.com stance is pro-technology
and is all about enabling the artist with
a feasible alternative. An alternative
where they might actually be able to get
their music out and make a little money
to eat vs. living the life of a musical
crack whore.
Preserve your right to free expression
!!!
There you are... so now get to work..
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Gary Kuzminski ( aka Sir Real )
Founder
/ Executive Director & Creative
Director
Sir
Real is a critically acclaimed artist,
animator, photographer and musician.
Over the last two decades, he has played
and recorded with a host of major &
indie projects. In 1988, he founded
Sir Real Labs as an outlet for his artwork.
He began gaining prominence in the late
eighties and early 90's when the rave
scene crossed the Atlantic. In 1992,
Sir Real Labs assumed the role of creative
director for the landmark, techno-youth
culture magazine, Reactor. SRL's work
helped to pioneer the look and feel
of the rave flyer and over the years
he has designed hundreds of early flyers,
concert posters and CD artwork (i.e.
Tranquility Bass, Moby, the Orb, Prodigy,
the Jimi Hendrix Foundation - and a
million other DJs, bands and musicians.)
In 1998, he was turned on to the MP3
format and things have never been the
same. He is currently in the studio
recording an, as of yet, unnamed project
and currently resides in Chicago were
he creates, records and carries a camera
with him around the clock.
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John
E. Showbiz
Editor-in-Chief /
A & R / Associate Writer
John
E. Showbiz is a life-long musician and
writes about the entertainment industry.
He is a news junkie, ego-maniac and
his work can be found everywhere.
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Rats
K. Cor
Associate Writer
& Moderator
Rats
K. Cor is a tired and jaded ass.
News
Pig
Moderator
Nothing
is known about News Pig.
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